What is Adventure Travel?
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Adventure travel is to intentionally go beyond one's normal known area, seeking out experiences which are unfamilar.
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Adventure travel often refers to people who pay adventure activity companies to provide specific kinds of adventure experiences e.g., bungee jumping, whitewater rafting, canyoning, scuba diving, 4 wheel driving, and so on.
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Adventure travel is a $220 billion dollar industry in the USA (Naisbitt, 1999)
Why do it?
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A growing industry / field
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Research has shown that taking adventure risks can bring significant personal experience rewards, as does time spending time in nature
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Can provide intense and different social experiences
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Develop new skills and knowledge e.g., can become a career direction
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Potentially life-changing
Who does do it?
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Anybody who travels and opts for a more rugged, unknown path than the trodden, known path in the hope of adventure
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Alternative-thinking yuppies
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Seasoned travelers seeking novelty
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Groups seeking novel experiences e.g., wedding parties, schools, etc.
How to do it?
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Walk out the front door, go and get lost, and come back when you find yourself again
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Read groovy outdoor adventure magazines - e.g., Outside and ActivPursuits.
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Join in local adventure activities
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Ask a travel agent
When to do it?
ANYTIME!!!
http://wilderdom.com/adventuretravel/
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